Sybase Unwired Platform is a mobile enterprise application platform that greatly simplifies the development, deployment and management of mobile enterprise applications. Learn more at www.sybase.com/sup www.sybase.com [Video Transcript] Hi, Im Senthil Krishnapillai, Director of Product Management at Sybase. Companies today are looking to improve the productivity of their users using mobility as a key technology. The end users are constantly challenging IT organizations worldwide to really have the access to information, critical information that they need to keep the business moving from anywhere, anytime. Typically this information resides in a variety of different databases, applications like SAP, to files and various repositories inside various enterprises. The end users, in addition are also looking to access information from any device that suits their lifestyle; from IPhones to Blackberrys to WindowsMobile and other devices like that. There are three things that you need to know about Sybase Unwired Platform. First it allows developers to quickly develop innovative rich native application using the tools that they are very familiar with already, such as Visual Studio and Eclipse. These tools are used to develop applications for a variety of mobile devices and it is a tremendous cost savings from a companys standpoint for developing the first and the second and the third applications. Secondly, Sybase Unwired Platform presents a common method of looking at all …