Los Angeles, CA (PRWEB) December 13, 2011
JumpTime, Inc., a Los Angeles-based company that optimizes the value of high-quality content online, today announced that media industry veteran Elizabeth Osder has joined the company as Senior Vice President of Strategy and Business Development. A founder of the Online News Association (ONA), Osder has built sites, implemented new technologies and grown audiences for online news and information companies including The New York Times, ProPublica, Yahoo! and the Daily Beast.
Elizabeth is a great addition to our team, an executive who has been thinking about the business of journalism for a long time. She has a keen understanding of editorial sensibilities and economic realities in a digital environment, said Co-founder and CEO Michele DiLorenzo. We are excited to have someone of Elizabeths caliber who knows what the next generation of the news business needs.
JumpTime is an early-stage technology company that combines big data, financial theory and predictive analytics to calculate the exact value of content assets in a network. JumpTimes first application, the Traffic Valuator, provides decision support tools for online editors. The application suggests placement of headlines, videos and photos based on FloPower, or how well this content drives users into the most valuable areas of a site.
Osder will be responsible for JumpTime’s business development efforts, as well as marketing, product and client solutions, and will report to DiLorenzo. Early next year, Osder will be opening JumpTimes New York office.
JumpTimes algorithm puts high-quality content back in the driver seat. Its the Moneyball of media, seamlessly identifying under-valued assets so they can contribute to the overall revenue performance of a brand, said Osder. FloPower is the new content valuation metric the industry has been waiting for; it gets ad sales, editorial, and audience development all pulling in the same direction.
Osder is a well-known editor, consultant and media executive who has held positions with The New York Times, Advance Internet, Yahoo! and Razorfish. She has consulted with media brands as diverse as FT.com, AOL, News Corporation, Time Inc., Scholastic, Edmunds, The Daily Beast, HBO and Participant Media; and with semantic and marketing technology companies including Applied Semantics, Google, Evri, and Crowd Factory. She founded The Osder Group, a media consultancy, and is currently a board member of Publish This. Previously, Osder was a professor of journalism and media management at USC Annenberg, Columbia and NYU. She currently holds board positions at the American Cancer Society and the Missourian Publishing Association. Osder has a bachelors degree from Mount Holyoke College, a masters degree from the University of Missouri School of Journalism, and was awarded a Knight Fellowship at Stanford University where she studied at the Stanford Graduate School of Business (GSB).
About JumpTime, Inc.
JumpTime is a Los Angeles-based technology company whose patent-pending FloPower algorithm uses big data to solve the problem of monetizing high-quality digital content. FloPower represents the exact economic value of every piece of content in a network in real-time, enabling publishers to optimize critical business decisions including audience development, resource allocation, site design, social media and editorial decisions. Traffic Valuator, the first application based on this unique science, delivers decision support tools that maximize engagement and monetization. For more information, visit http://www.jumptime.com.