Dallas, TX (PRWEB) April 02, 2013
Chuck E. Cheeses social media strategy is winning according to Restaurant Business Magazines annual review of restaurant brands social media. The leading publication for commercial foodservice news recognized Chuck E. Cheeses as a 2013 Social Media 50: Winning Strategies company because of the quality of engagement on its social profiles and its expansion across multiple platforms.
Each year, the magazine works to identify restaurants that excel at growing their social media following. Using data compiled by Digital Coco, a reputation tracking firm, Chuck E. Cheeses stood out by asking for customer feedback; leveraging partnerships on its social media profiles; creating corporate transparency through the use of video; promoting month-long events and connecting with moms.
Chuck E. Cheeses is very excited to be identified by Restaurant Business Magazine as a top restaurant brand on social media, said Scott McDaniel, chief marketing officer, Chuck E. Cheeses. Weve been working with M/C/C to enhance our social media strategy to make sure we best represent the Chuck E. Cheeses brand online while also connecting with moms and dads in different, more valuable ways than we have in the past. While we believe we have done well, we are very proud to receive this industry recognition to share with M/C/C.
M/C/Cs work with Chuck E. Cheeses began by developing a strong Facebook presence in 2010 and expanded in the past two and a half years to include Twitter, YouTube, Pinterest and foursquare. By crafting a strategy that focused on creating quality engagement with parents, M/C/C was able to increase interactions with Chuck E. Cheeses customers by successfully gaining more than 470,000 Facebook likes, more than 6,200 Twitter followers and more than 1,500 Pinterest followers for the company.
Successful and recognized strategies used by M/C/C for Chuck E. Cheeses are:
Asking for Opinions
M/C/C assisted in creating dialogue between families and Chuck E. Cheeses, and also engaged with parents online to receive feedback on outfits, poses and music for the new Chuck E. Cheeses character. In addition, M/C/C monitored, gathered and analyzed feedback to improve guest relations and business operations.
Partnering for Content
M/C/C helped establish Joke of the Week in partnership with Nestl