Comparison Search Engines: Average Monthly Traffic and Revenue to expect by CPCstrategy.com
Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Product Comparison Shopping Engines Study: goals, recommendations & opportunities to boost revenues by 16 percents.
According to the Q12009 study from CPC Strategy LLC, the “big 5″ primary traffic drivers to merchants’ sites were Shopzilla.com, Nextag.com, Shopping.com, Pricegrabber.com, & Google Product Seach.
There’s a strong correlation between the average revenue generated by each engine and the traffic that was brought in. It is explained by the fact that more traffic in theory should lead to more conversions.
It is interesting to notice that in the study Nextag pulls ahead of the pack due to their strong abilities to drive quality traffic to merchants’ sites – but each engine has the ability to drive a decent amount of revenue to each site.